About Us

PDMA-India is the Indian Affiliate of PDMA, USA located at Chennai. The Product Development and Management Association (PDMA) is the premier global advocate for product development and management professionals. Our mission is to improve the effectiveness of individuals and organizations in product development and management. This is accomplished by providing resources for professional development, information, collaboration and promotion of new product development and management.

The development of new products and services involves an integrated set of unique activities. PDMA is the only organization that focuses on addressing this challenge by providing the following opportunities for professional development: education, experience, networking and recognition.


To create a sound ecosystem in India where New Product Development and Innovation thrives.


To attain the vision, PDMA-India will organise events for students, academia and professionals in the product development and innovation domain. Specific activities include webinars, seminars, conferences, educational programs and certification courses. PDMA-India will also engage with the Government of India departments that are shaping the future of product development in India.


Venkadesh Narayanan, BSME, MBA, CBAP®, CSCP, CBPP®
President, PDMA-India | This email address is being protected from spambots. You need JavaScript enabled to view it.
Mr. Venkadesh Narayanan is the Principal Consultant at Fhyzics Business Consultants Private Limited. He is a Mechanical Engineer and an MBA with over 20 years of experience in Consulting, Business Analysis, Product Development and Process Improvement. Mr. Narayanan is a former member of Indian Civil Services [IRAS 2000 Batch] and served at Indian Railways, Larsen & Toubro – ECC, Siemens (USA), Euro-Pro LLC (USA) and Latex International (USA) prior to joining Fhyzics. He is also a member of several professional bodies and holds the below certifications:
Certified Business Analysis ProfessionalTM (CBAP®), IIBA®, Canada
Certified Professional in Requirements Engineering (CPRE-FL), IREB®, Germany
Certified PMI - Professional in Business AnalysisSM (PMI-PBA®), USA
Certified Business Process Professional (CBPP), ABPMP, USA
Certified in Lean from Society of Manufacturing Engineers, USA
Certified in Six Sigma from Motorola University, USA
Certified Supply Chain Professional (CSCP), APICS, USA
Certified in Production and Inventory Management (BSCM), APICS, USA
Certified Packaging Professional (CPP), IoPP, USA
Certificate in Hospital Management, Sankara Nethralaya, India

Bharathi Lingapandian, B.E
Secretary, PDMA-India | This email address is being protected from spambots. You need JavaScript enabled to view it.
M/s. Bharathi has about 5 years of experience working with Business Analysts team members in creating current and future state maps using Microsoft Visio, solution design and follow-up support and interact with clients in process improvement initiatives. This includes customization, partnering with other consultants to assess client implementation needs, craft innovative solutions that span different subject matter domains, and implement these plans to exceed the client’s expectations. Assist in managing technical projects that coincide with an ERP implementation in Supply Chain, Construction, Manufacturing and Entertainment.

Jegan Jayabal, BE, MBA
Vice President-Training, PDMA-India | This email address is being protected from spambots. You need JavaScript enabled to view it.
Mr. Jegan Jayabal has done his BE in Mechanical Engineering and served as a lecturer for one year before pursuing his MBA. He is specialized in operations and finance and then went on to work as a Personal banker in Retail Branch Banking in HDFC Bank. He has completed Master Diploma in Mechanical CADD and undergone projects like Cost sheet analysis in GB engineering Pvt Ltd and Time Study analysis of a windmill to improve its Production efficiency in Velmurugan Industries, Trichy. He had retail experience of two years as an Operations Manager and has been assisted for developing ERP software. He conducted various events and seminars in new product development across various colleges encouraging the students to induce their knowledge in New Product development.

Sivakumar Sankaralingam, B.E
Vice President-Membership, PDMA-India
Mr. Sivakumar Sankaralingam is a Mechanical Engineer with over 10 years’ experience and work for various engineering organizations throughout India. His passion towards New Product Development & innovation will be great asset in spearheading PDMA-India mission to bring best practices in New Product Development across the length & breadth of India. Mr. SivaKumar an avid networker will be responsible for membership enrollment in Students, Academic & Professional categories.

Gurunathan Mariayyah, B.E, M.S (Engineering Management)
Vice President-Corporate Relations, PDMA-India
Mr. M.Gurunathan is a Mechanical Engineer with Masters in Engineering Management. His 25+ years of experience includes hands on experience from M/s Ashok Leyland Ltd – a heavy commercial vehicle Manufacturer, teaching in Engineering College and Consulting & training assignments from CII Institute of Logistics. Has handled number of training sessions and consulting assignments on Supply Chain Management, Inventory Management, Warehouse Management etc., During his tenure in CII Institute of Logistics, has assessed number of warehouses for making improvements.

Arun Prakash C, M.Tech
Vice President-Course Management, PDMA-India
Mr. Arun Prakash is currently working as an Assistant Professor in the Department of Mechanical Engineering in SSN College of Engineering. He completed Master of Engineering and Bachelor of Engineering from Anna University and SSN College of Engineering respectively. He obtained University first rank in M.E degree and University eighth rank in B.E degree. He has published 6 research papers in International Journals and he has 6 International Conference papers and 1 National Conference paper to his credits. He had tremendous experience in using business analysis for new product development. He has delivered many invited lectures. He is an avid reader, a tamil orator and a poet.

Ram Jawahar, M.Tech
Vice President-Events, PDMA-India
Mr. Ram Jawahar is a Mechanical Engineer with Masters in Mechanical Engineering. He has over a 10 year of experience in New Product Development. He is one of the notable people in the patent & design world. He is working for intellectual property rights office under government of India, Chennai.

Sankaralingam Esakkidass, B.com
Vice President-Accounting, PDMA-India
Mr. Sankaralingam Esakkidass is a commerce graduate and former Tahsildar for Tirunelveli district in Tamil Nadu. He is bringing accounting & finance expertise to PDMA-India. He has volunteered for accounting, finance and banking operations.

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