About Us

PDMA-India is the Indian Affiliate of PDMA, USA located at Chennai. The Product Development and Management Association (PDMA) is the premier global advocate for product development and management professionals. Our mission is to improve the effectiveness of individuals and organizations in product development and management. This is accomplished by providing resources for professional development, information, collaboration and promotion of new product development and management.

The development of new products and services involves an integrated set of unique activities. PDMA is the only organization that focuses on addressing this challenge by providing the following opportunities for professional development: education, experience, networking and recognition.


To create a sound ecosystem in India where New Product Development and Innovation thrives.


To attain the vision, PDMA-India will organise events for students, academia and professionals in the product development and innovation domain. Specific activities include webinars, seminars, conferences, educational programs and certification courses. PDMA-India will also engage with the Government of India departments that are shaping the future of product development in India.


President, PDMA-India | This email address is being protected from spambots. You need JavaScript enabled to view it.
Mr. Venkadesh Narayanan is the Principal Consultant at Fhyzics Business Consultants Private Limited. He is a Mechanical Engineer and an MBA with over 20 years of experience in Consulting, Business Analysis, Product Development and Process Improvement. Mr. Narayanan is a former member of Indian Civil Services [IRAS 2000 Batch] and served at Indian Railways, Larsen & Toubro – ECC, Siemens (USA), Euro-Pro LLC (USA) and Latex International (USA) prior to joining Fhyzics. He is also a member of several professional bodies and holds the below certifications:
New Product Development Professional (NPDP), USA
Certified Business Analysis Professional(CBAP®), IIBA®, Canada
Certified PMI - Professional in Business AnalysisSM (PMI-PBA®), USA
Certified Professional in Requirements Engineering (CPRE-FL), IREB®, Germany
Certified Supply Chain Professional (CSCP), APICS, USA
Certified Packaging Professional (CPP), IoPP, USA
Certified Business Process Professional (CBPP), ABPMP, USA
Certified in Production and Inventory Management (BSCM), APICS, USA
Certified in Lean from Society of Manufacturing Engineers, USA
Certified in Six Sigma from Motorola University, USA
Certificate in Hospital Management, Sankara Nethralaya, Chennai
HubSpot Sales Software Certified, HubSpot Academy, USA. LinkedIn Profile

Mr. Vikram Sivaraman is the Assistant Vice President [Business Analysis] whose qualifications include a Master’s degree in Communication Engg, Business and Administration; and working knowledge in Education, IT, Banking and Finance, Hospitality and Telecom domains. He is a trained and working practioner in the Business Analysis. Six+ years of industrial experience having worked in different roles as RF Engg in a leading Telecom MNC (Huawei Telecom), team-member of successful commercial GSM launch projects like Reliance, IDEA and BSNL and Retail Analyst in NZ, Senior Business Consultant for SharePoint (SP) related Projects in Construction & Supply Chain.  Linkedin Profile

Mr. Aravind Lakshmanan is currently working as an Associate Business Consultant at Fhyzics Business Consultants Pvt Ltd. He is handling the Business Plan development and as a team member, he works in various business consulting services including requirements gathering, process map creation using Microsoft Visio, SOP development, New Product Development, Movie Analysis Services, and E-commerce Development. He completed his Under graduation in the field of Aeronautics. Before entering into the world of Business Consulting he has volunteered for the empowerment of rural education in an educational service organization. Linkedin Profile

Manibaalan Chokkalingam B. Tech, M.Sc., PGPSDI
Mr. Manibaalan Chokkalingam is currently working as an Associate business consultant at Fhyzics Business Consultants Pvt. Ltd. Strongly driven by Innovation, Engineering and Sustainability mind set. With a Bachelor’s in Mechanical Engineering, Master’s in sustainable energies at ISEP- Porto, Portugal, was exposed to fundamental engineering and research-based knowledge. He was also selected for a postgraduate in product and service design innovation at Porto Design Factory under the course ME310 offered by the prestigious Stanford University. Exposed to the concept of design thinking methodology which has changed his approach to the engineering issues and solutions in several industries. The foundation of mechanical engineering, specialization in the field of sustainable energy, international exposure and the skills learnt from the international technocrats in the innovation program offered by Stanford, driven him to pursue his career as a Business Consultant through which he aspires to contribute in several process flow improvements. Linkedin Profile

Sivakumar Sankaralingam, B.E
Vice President-Membership, PDMA-India
Mr. Sivakumar Sankaralingam is a Mechanical Engineer with over 10 years’ experience and work for various engineering organizations throughout India. His passion towards New Product Development & innovation will be great asset in spearheading PDMA-India mission to bring best practices in New Product Development across the length & breadth of India. Mr. SivaKumar an avid networker will be responsible for membership enrollment in Students, Academic & Professional categories.

Gurunathan Mariayyah, B.E, M.S (Engineering Management)
Vice President-Corporate Relations, PDMA-India
Mr. M.Gurunathan is a Mechanical Engineer with Masters in Engineering Management. His 25+ years of experience includes hands on experience from M/s Ashok Leyland Ltd – a heavy commercial vehicle Manufacturer, teaching in Engineering College and Consulting & training assignments from CII Institute of Logistics. Has handled number of training sessions and consulting assignments on Supply Chain Management, Inventory Management, Warehouse Management etc., During his tenure in CII Institute of Logistics, has assessed number of warehouses for making improvements.

Arun Prakash C, M.Tech
Vice President-Course Management, PDMA-India
Mr. Arun Prakash is currently working as an Assistant Professor in the Department of Mechanical Engineering in SSN College of Engineering. He completed Master of Engineering and Bachelor of Engineering from Anna University and SSN College of Engineering respectively. He obtained University first rank in M.E degree and University eighth rank in B.E degree. He has published 6 research papers in International Journals and he has 6 International Conference papers and 1 National Conference paper to his credits. He had tremendous experience in using business analysis for new product development. He has delivered many invited lectures. He is an avid reader, a tamil orator and a poet.

Ram Jawahar, M.Tech
Vice President-Events, PDMA-India
Mr. Ram Jawahar is a Mechanical Engineer with Masters in Mechanical Engineering. He has over a 10 year of experience in New Product Development. He is one of the notable people in the patent & design world. He is working for intellectual property rights office under government of India, Chennai.

Sankaralingam Esakkidass, B.com
Vice President-Accounting, PDMA-India
Mr. Sankaralingam Esakkidass is a commerce graduate and former Tahsildar for Tirunelveli district in Tamil Nadu. He is bringing accounting & finance expertise to PDMA-India. He has volunteered for accounting, finance and banking operations.