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PDMA-India International Conference 2017

Product Development Management Association-India, the Indian affiliate of PDMA, USA in collaboration with Indian Institute of Technology Madras (IITM) is organizing a one-day “PDMA-India International Conference 2017” on 30th December 2017 at IITM. The PDMA Conference primarily aims to link the researchers and practitioners from different branches of product development, innovation and engineering management to come to a common platform and showcase the best practices in the domain of New Product Development.



Conference Benefits

The core theme of the conference is "Building New Product Development (NPD) Excellence" focusing on the NPD best practices, unravelled by speakers from industries and academia. About 150 NPD professionals from across India are expected to participate in this conference to provide a platform to meet and share their NPD experiences and best practices and opportunities to network with NPD professionals from different industries. The 14 sessions are aligned with PDMA Body of Knowledge which provides a comprehensive overview of New Product Development with practical insights. One session is exclusively designed to give an overview on New Product Development Professional [NPDP] Certification - a gold standard in New Product Development.

Come & Join this Mega event at IIT Madras.

Conference FAQS


  • 14 NPD Sessions from Industry and Academia
  • NPDP Certification Overview Session
  • Focus on NPD Best Practices and Trends
  • 150 delegates from both India and Overseas
  • 8 Professional Development Hours [PDHs]
  • Cross Industries Participation

Session Topics

  • NPD Strategy
  • Portfolio Management
  • New Product Process
  • NPD Methods and Metrics (QFD, FMEA, Product Management, etc.)
  • New Product Market Research
  • Life-Cycle Management
  • NPD Teams and culture
  • Product Development Education

Conference Agenda

Who Needs To Attend?

♦ Product Managers
♦ Product Teams
♦ Research Scholars
♦ Professors
♦ Various PDMA Chapters
♦ C-Level Executives
♦ Entrepreneurs


Indian Institute of Technology [IIT]-Madras Campus
IC&SR Hall, Sardar Patel Road
Chennai, Tamil Nadu, India 600036

Chennai, the capital city of Tamil Nadu is nicknamed “The Gateway of South India”, “The Detroit of South Asia”, “Health capital of India” is located on the Coromandel Coast of the Bay of Bengal. Today, Chennai, the capital city is the 4th largest city of India and is also the leading commercial centre of South India. The credit for the booming economy of the city goes to the leading industries including automobile, software services, petrochemicals, financial services, textiles and hardware manufacturing. Chennai has a very strong "manufacturing" base for auto components. Chennai has several world renowned automobile manufacturer’s assembly plants including: Daimler, BMW, Ford, Hyundai, Mitsubishi, TAFE, Renault, Nissan, Ashok Leyland and a host of component manufacturers. Also, Chennai, being an important metropolitan city is very well-connected to all the major cities of India as well as with the countries overseas. And, it is also considered as the cultural hub of South India which is famous for its affluent heritage in classical dance, music, architecture, sculpture, crafts, etc

It is recommended to review this book before attending the conference as it familiarizes the participants with various NPD concepts and terminologies.

Winning At New Products: Accelerating The Process From Idea To Launch
- by Robert G. Cooper

For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership.

The following hotels are recommended for ease of access to IIT Madras campus.
The Ginger - No 1 FA, 11th Floor, IITM Research Park, Behind Tidal Park, Kanagam Road
Taramani, Chennai, Tamil Nadu 600113.
Phone: 044-6666 3333

For more about the hotel details please visit FAQs.

Coffee, tea and lunch will be served at the conference venue.
Morning - 11:30 am to 11:45 am
Afternoon - 12:45 pm and 01:30 pm
Evening - 03:00 pm to 03:15 pm

All participants attending PDMA conference will receive a Certificate of Participation, jointly issued by PDMA India and IIT Madras.


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Delegate Registration Fee



Note: Additional 18% GST applicable on the Registration Fee