Leader Speaks

Message from Mr. Allan Anderson, Board Director and VP International Affiliates, PDMA

PDMA is the premier organization for product development professional worldwide. We now have members from a range of professional backgrounds and industries in 16 affiliate countries globally. The PDMA provides its members with an excellent opportunity to maintain currency in their understanding and application of best practices in new product development through networking with like-minded professionals and through the various member offerings provided by PDMA. Among these offerings are the Journal of Product Innovation Management, the Visions magazine, conferences and webcasts. Additionally, the PDMA offers professional certification In product development (the New Product Development Professional NPDP certification). It also runs the annual Outstanding Corporate Innovator Awards (OCI) which attracts entire from the United States and other parts of the world. Over the past two years we have introduce a specific OCI award to Indonesia which is being run by PDMA Indonesia.

Alla Anderson

Over the past 10 years, since I have been involved with the governance of PDMA, I have followed the PDMA activities in India with great interest. It was a real pleasure for me to be invited to the PDMA India conference held in Chennai in 2013. I admired the leadership of Mr Srinivasan and Prof Chandrasekhar and we are extremely grateful for their wonderful efforts over many years. And now it is time to pass the leadership of PDMA India to a new team. I am absolutely delighted with the extremely professional approach that Mr Narayanan and other members of the new Board have taken in the re-establishment of PDMA India. Clearly, there is great potential for product development in India and I am convinced that PDMA India has the potential to contribute greatly to the advancement of product development practices in India.

You can rest assured that our Headquarters and the Board of PDMA will provide PDMA India with all the support it requires. We look forward to witnessing the realization of the many exciting plans that the new PDMA India Board has for serving current members and reaching out to new members in India.


Professor Allan graduated from Massey University, New Zealand with a BTech(Food) degree and PhD. His career to date has included a mix of university teaching, consulting and general management. In the early 1980’s Allan lectured in product development at Massey University and was actively involved in establishing a major in product development under the B Tech. From lecturing, he moved to 9 years of consulting, specialising in product development, project management and product development management practices. In the mid 1990’s Allan moved to the New Zealand Dairy Research Institute where, in 1997, he was appointed as Chief Executive, responsible for the $40million R&D investment and around 350 staff. He is currently Professor of Product Development and Director of Marketing for the School of Engineering and Advanced Technology at Massey University. Allan was part of the establishment team for PDMA-NZ in 2007; was president of PDMA-NZ until December 2011; has NPDP certification; is an accredited NPDP training provider; was elected as Vice President Asia-Pacific in 2012; became a Director in 2015; and, is currently a member of the Outstanding Corporate Innovator Award selection committee.