PDMA India Revitalized in 2016
Today all over the world the most successful product companies are creating a significant percentage of wealth for their respective nations. These companies that excel in New Product Development (NPD) and Innovation are the leading companies in their respective category. In other words, these companies and the individuals who are associated with New Product Development are the greatest wealth creators for themselves, for the society and for the nation as a whole. The importance of NPD has gone to the extent that it is becoming a national strategy for development and growth. For example, ‘Make in India’ initiative launched by Government of India in the year 2014.
New Product Development is an evolving discipline where one needs a thorough understanding of the underlying principles, processes and challenges. In the words of Professor Robert G. Cooper in his book titled ‘Winning at New Products’, “In winning at new products, as in warfare or war games, the goal is victory – a steady stream of profitable and successful new products.….. The common denominators across businesses today are speed and change.” Through decades of research and empirical studies PDMA shaped a body of knowledge which helps the product development professionals to excel in their NPD initiatives. The NPDP certification is the gold standard for the New Product Development and Innovation professionals. PDMA-India strives to spread the message about the benefits of being a PDMA member and to create more NPDP certified professionals in India. We at PDMA-India strongly believe that these two activities will create a qualified pool of product development experts to support the growth of product based companies in India.