PDMA Blog

Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency and Quality

Overview

A company's capability to conceive and design quality prototypes and bring a variety of superior products to market quicker than its competitors is increasingly the focal point of competition, contend leading product development experts Steven Wheelwright and Kim Clark.

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Product Management

Overview

Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product managers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service.

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New Products Management

Overview

New Products Management 9e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.”

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Product Design and Development

Overview

We present a two-stage concept selection methodology, although the first stage may suffice for simple design decisions. The first stage is called concept screening and the second stage is called concept scoring. Each is supported by a decision matrix that is used by the team to rate, rank, and select the best concept(s).

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New Product Development: from Initial Idea to Product Management

Overview

This is the first section of the presentation. It needs to provide focus to the audience to allow their scope of examination to go from a macro view of many opportunities and markets to the business view of which the product and business plan are based. Bring them into focus fast and clearly.

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