This is the first section of the presentation. It needs to provide focus to the audience to allow their scope of examination to go from a macro view of many opportunities and markets to the business view of which the product and business plan are based. Bring them into focus fast and clearly.

Do not confuse the audience by outlining many choices or options for the same opportunity.


Table of Contents

The Business Objective - The Market Opportunity -  Refinement of the Product Concept into a New Product and Business  - The Product and Business Plan  - Justifying a Program: The Accounting Viewpoint -  Starting Out -  Executing the Plan -  Manufacturing Development -  The Prelaunch Checklist: Setting Up the Organization -  The Launch -  The Pursuit -  New Product Development Records Format

Review from Venkadesh Narayanan, Principal Consultant, Fhyzics