The Product Manager's Handbook takes the mystery out of this field by detailing how to integrate aspects from production and coordination to value maximization into a cohesive whole, while examining key international issues, new technologies, and the financial side of product management.


Table of Contents

The Strategic Planning Framework for Product Managers – Trend-Spotting, Research, and Customer segmentation – Competitive Intelligence for Competitive Strategies – Branding strategies – Financial and Pricing Performance – Product Planning and Implementation – The New Product Project – Crafting a Launch Strategy – Managing Existing and Mature Products – Creating and Managing Customer Demand Using Marketing Plans – Gaining Status as a Cross-Functional Leader – Preparing for Globalization – Introducting Product Management and Managing Product managers 

Review from Venkadesh Narayanan, Principal Consultant, Fhyzics